The Ultimate BFCM Sale Guide for Modern Parents
The biggest shopping season of the year is here! Whether you’re preparing for a new arrival or stocking up on your parenting essentials, we’ve rounded up the best Black Friday and Cyber Monday sales for parents and babies, from Emulait and our trusted partners.
From award-winning baby gear to luxurious maternity wear these limited-time deals will help you save big while supporting brands that care about families.
Emulait
Black Friday & Cyber Monday Sale: Up to 50% off the entire site
When: November 13 – December 1
Emulait reimagines baby feeding with bottles designed to emulate the breast, enabling you to confidently feed with a bottle that resembles mom.
SHOP HERE
Embrace
Embrace designs premium wardrobe essentials in natural, plant-based fabrics with a focus on bras and tops.
Sale: 20% off sitewide with code BF20
When: November 24 (4:30 PM PT) – December 1 (11:59 PM PT)
SHOP HERE
Makers of the SNOO Smart Sleeper, Happiest Baby helps parents and babies get better sleep with pediatrician designed, science-backed innovation.
Sale: 30% off SNOO and pre-loved items, and up to 40% off sitewide
When: November 18 – December 1
Bumpsuit creates sleek, comfortable maternity and postpartum essentials designed to flatter and support every body.
Sale: 30% off sitewide with code HOLIDAY30
When: November 21 – December 1
Leche offers premium freeze-drying services with hospital-grade processing as well as the ability to buy shelf stable breast milk from the generosity of their donor network.
Sale: Receive a $50 gift card, free shipping and a Leche mini diaper bag with any purchase over $100
When: November 28 – December 5
Known for breathable, washable, and safer baby sleep products, Newton Baby is loved by parents who want peace of mind.
Sale: 20% off sitewide with code SLEEPY20
When: November 13 – December 1
*Excludes Newton Essentials, Galileo, dadada, Babyletto & Figgy products.
Elvie creates smart tech for women, from award-winning breast pumps to pelvic health products that empower confidence.
When: November 24 – December 5
Anya is reinventing maternal care with clean, proven, wellness-driven solutions for everything from mood and brain fog to hair loss and milk supply — helping women feel their best through the first year postpartum and beyond. Our tailored products meet you wherever you are in your motherhood journey.
When: November 21 – December 1
Trusted by millions of moms since 2015 Kindred Bravely designs maternity, postpartum, breastfeeding, and baby essentials that feel as great as they function
Early Sale: Better Than Black Friday Bundles – up to 50% off limited-edition sets (Nov 5–18)
When: November 5 – 18
Black Friday Sale: 35% off sitewide, doorbusters, and free shipping on $75+
When: November 19 – December 1
Willow’s wearable, hands-free breast pumps empower moms to pump anytime, anywhere. No cords, no compromises.
Sale: 30% off electric breast pumps, up to 50% off accessories, plus surprise bonus deals!
When: November 23 – December 5
Combining beauty and function, The Dairy Fairy designs nursing and pumping bras that make motherhood easier and more comfortable.
Sale: Buy one, get one free on any full-priced bra from the Most Loved collection with code 2025BOGO
When: November 24 – December 5
Naturepedic crafts certified organic mattresses and bedding, helping families create a cleaner, healthier sleep environment.
Sale: 20% off sitewide + free waterproof pad & pillow(s) with any $699+ purchase*
When: November 5 – December 8
Chiyo blends traditional eastern postpartum healing with modern wellness, offering meal programs to nourish new mothers and those trying to conceive, holistically.
Sale: 15% off any program with code BFCM2025
When: November 24 – December 2
Swaddelini’s organic cotton swaddles are designed to keep babies safe, snug, and soothed all without complicated wrapping.
Sale: 20% off all organic cotton products with code Cotton20
When: November 17 – December 1
Lullaby Earth offers eco-friendly, non-toxic baby and kids mattresses for safer, healthier sleep.
Sale: 20% off sitewide + free kids pillow with any kids mattress purchase
When: November 5 – December 8
Shop Smarter This Season
From eco-friendly baby gear to smart breastfeeding tech and feeding solutions these incredible deals make it easier to stock up on parenting essentials for less.
Whether you’re a new parent, expecting, or gifting someone you love, don’t miss these limited-time Black Friday and Cyber Monday baby deals.
Happy shopping and happy holidays from all of us at Emulait!
