Creativity, technology, empathy
With guidance from our Scientific Advisory Board, we set out to design a biomimetic feeding system which would mimic the experience of breastfeeding. Our mission required us to take a much more creative and unconventional approach to the design and engineering of this product than traditional baby bottles. The experts we consulted emphasized active suckling and the importance of the natural elongation of the human nipple when the baby draws it back onto the palate. Empathy was central to this process - to approach this challenge not as a mechanical fluid transfer solution, but as an intimate human interaction.