Emulait has developed the world’s first biomimetic baby bottle, designed to emulate the experience of breastfeeding. Emulait offers empathy backed by science and thoughtful design with the goal of supporting families to transition smoothly between breast and bottle, and empowering them to give their baby the best possible feeding experience.Â
Our founder, Shilo Ben Zeev, was inspired to shake up the baby bottle industry after seeing how challenging their family’s feeding journey was. With a background in medtech, he knew the potential of advanced technology and materials to impact health and wellbeing. As with most innovations, Emulait was born into a gap – the gap between breast and bottle. Together with the best and brightest in design, infant feeding and maternal health, they set out to create the world’s first-of-its-kind biomimetic baby bottle.Â
Our mission is to support families in providing their babies with the best possible feeding experience. All families - moms and dads, single parents, same-sex parents, stepparents, adoptive parents, nannies, caregivers, extended families and chosen families. We celebrate diversity and believe everyone should feel seen and represented on their unique feeding journey.Â
He and his wife Judy founded a global design firm specializing in healthcare innovation and strategy. With 50 years of experience and numerous international design awards he has invented two unique design processes - Censysâ„¢, a proprietary research synthesis tool that predictive modeler of consumer behavior and Design Pragmaticsâ„¢ a patient-centric design methodology. Bob brings to Emulait a focus on innovative design vision grounded in his vast knowledge of products, materials and industrial processes. Bob and Judy, now a doctor, are parents to 5 children, 10 grandchildren and 60 newborn foster babies.
Shilo Ben Zeev is passionate about living well in the face of health challenges.
As an entrepreneur with Type 1 diabetes, Shilo has placed quality of life, innovation, and user experience at the center of his mission. As a dad to two girls, he observed the challenges his wife faced when breastfeeding and decided there had to be a better way. Emulait was born.
He has fifteen years of experience in the medical device sphere and has driven the inception and development of innovations in diverse fields including diabetes, protein engineering, and gut health. His experience spans the establishment and management of startups from the initial stages including financing, business development and product development, through commercialization.
Jamie is passionate about products that make parenting easier, driving growth, and building strong partnerships.
With over 15 years of experience as a sales executive, Jamie has built a successful career delivering revenue growth, expanding market presence, and fostering key relationships with top retailers.
She has worked with both D2C and B2B brands across all omnichannel facets, from the ground up—focusing on business strategy, building community and growth initiatives.
Her deep understanding of market dynamics and consumer trends allows her to identify growth opportunities and drive sustainable success in a competitive marketplace.
Her leadership style centers on empowering high-performance teams, encouraging collaboration, and executing strategic plans.
Jamie is dedicated to building a strong community and positive company culture, knowing that success comes from both strategic execution and meaningful connections.Â
Jamie is also a proud mom of three girls!
Bob is passionate about design.
He and his wife Judy founded a global design firm specializing in healthcare innovation and strategy. With 50 years of experience and numerous international design awards he has invented two unique design processes - Censysâ„¢, a proprietary research synthesis tool that predicts models of consumer behavior and Design Pragmaticsâ„¢ a patient-centric design methodology. Bob brings to Emulait a focus on innovative design vision grounded in his vast knowledge of products, materials and industrial processes. Bob and Judy, now a doctor, are parents to 5 children, 10 grandchildren and 60 newborn foster babies.
Ofer is passionate about solving problems using technology and accurate data.Â
Ofer has over 20 years of software design and business intelligence expertise. He was the founder and CEO of SFW, LLC, a B2B facilities management software that is still used today by companies such as walmart.com. For the past ten years, Ofer served as an Executive Managing Director at Poongsan America and PMC.
Madison is passionate about empowering women and giving them the tools to choose the outcome of their feeding journey.
Madison has more than five years of experience in business development. She brings her background in biomedical engineering and communication skills to create impactful relationships for Emulait. Madison is a new mom with a prominent presence on social media.
BS (Biomedical Engineering)
The development of the Emulait feeding system was guided by our Scientific Advisory Board, and based on current scientific research and best practice around infant feeding. The guiding principle of the board is closing the gap between breast and the next best option. The Scientific Advisory Board comprises preeminent experts in infant feeding and maternal health.
He and his wife Judy founded a global design firm specializing in healthcare innovation and strategy. With 50 years of experience and numerous international design awards he has invented two unique design processes - Censysâ„¢, a proprietary research synthesis tool that predictive modeler of consumer behavior and Design Pragmaticsâ„¢ a patient-centric design methodology. Bob brings to Emulait a focus on innovative design vision grounded in his vast knowledge of products, materials and industrial processes. Bob and Judy, now a doctor, are parents to 5 children, 10 grandchildren and 60 newborn foster babies.
Prof Shamian’s vast executive experience spans the hospital, community and government spheres. She has worked tirelessly to advance global health policy and research at national and international levels; and she has advocated for and advanced nurses contribution to health across the globe. Prof Shamian is one of the foremost nursing leaders in the international arena today, having held positions as the President of the International Council of Nurses; past President and CEO of VON Canada, the largest home care network in Canada; Executive Director, Office of Nursing Policy at Health Canada; and professorships at the University of Toronto, Case Western University, and Capital University Beijing. She is the recipient of numerous honorary doctorates and awards including Canada’s Most Powerful Women - Top 100 Award; the Golden Jubilee Medal from the Governor General of Canada; and the CNA’s Centennial Award.
Dr Woolridge is an independent researcher and co-Director of the BrightStart Foundation for Mother & Child Health. He ran an outpatient clinic for breastfeeding mothers in Oxford and has been an active researcher for over 40 years, with a particular interest in the basic physiology and mechanics of breastfeeding. He has lectured extensively in university and professional settings, and undertaken studies of significance regarding socioeconomic dimensions of breast feeding, the mechanics of breast and bottle feeding (ultrasound studies), and the quality of breast milk samples. Dr Woolridge is a highly regarded expert on infant feeding, having collaborated on many breastfeeding initiatives to produce policy documents and resources for mothers for major policy organizations including the Royal College of Midwives’ Breastfeeding Working Party and UNICEF-UK’s “Baby Friendly Initiative".
Linda is a prominent maternal health care expert with over four decades of experience supporting mothers and their babies through their early months. She has pioneered unique and innovative models of parent education for childbirth preparation, breastfeeding and baby care, including the renowned Kaiser Permanente’s Great Starts program and the Cedars-Sinai Medical Center of Los Angeles lactation education program and store. She has also founded a number of private enterprises including MommyZone, a one-stop shop for breastfeeding support, and My Nursing Coach – the nation’s first mobile breastfeeding center. She is co-founder of Mahmee, a data-driven maternal and infant care e-platform which aims to connect the maternal health industry with its beneficiaries and prevent gaps in care.
Rae Jean is the Director of Nursing at the Department of Pediatrics, New York-Presbyterian Hospital - Weill Cornell Medical Center Komansky Children’s Hospital and the Alexandra Cohen Hospital for Women and Newborns in New York City. Between 2015-2020, she was clinical lead on the design and establishment of the state-of-the-art NICU at Alexandra Cohen Hospital, overseeing all aspects of the facility including move-in and stabilization. Rae Jean is currently pursuing a Doctor of Nursing Practice (DNP) degree from Case Western Reserve University - Francis Payne Bolton School of Nursing. Rae Jean’s interests include quality and patient safety, family engagement and neonatal resuscitation, and supporting infant nutrition. Her research trajectory began in 2009, and she began participating in several IRB-approved research projects, co-authoring manuscripts, and presenting her findings both nationally and internationally. This was a pivotal time in Rae Jean’s nursing career, forming the foundations for her introduction to nursing leadership.
Emulait is endorsed by medical experts who are at the frontline of providing care and guidance to families with newborns.
He and his wife Judy founded a global design firm specializing in healthcare innovation and strategy. With 50 years of experience and numerous international design awards he has invented two unique design processes - Censysâ„¢, a proprietary research synthesis tool that predictive modeler of consumer behavior and Design Pragmaticsâ„¢ a patient-centric design methodology. Bob brings to Emulait a focus on innovative design vision grounded in his vast knowledge of products, materials and industrial processes. Bob and Judy, now a doctor, are parents to 5 children, 10 grandchildren and 60 newborn foster babies.
Dr Abelowitz has been practicing pediatric medicine for over twenty years. After establishing Newport Children’s Medical Group and serving as Medical Director for three years, Dr. Abelowitz founded Coastal Kids, Orange County’s premier pediatric medical group. Dr. Abelowitz is a recognized expert on pediatric healthcare and medicine, primary children’s healthcare, preventative care, nutrition, growth, and development. He has received many accolades within the profession and was nominated multiple times as chair of the pediatric department at Hoag Memorial Hospital Presbyterian. He has served as Area Representative for the American Academy of Pediatrics. He is regularly featured in parenting and family health publications and online.
Dr Waldstein has been practicing pediatric medicine for over forty years. He has a thriving medical practice in Los Angeles and is an attending physician at Cedars-Sinai Medical Center and Assistant Clinical Professor at the University of Los Angeles. He is a highly sought-after doctor and renowned for his lifelong commitment to improving the quality of life of young people. He is an untiring advocate for children’s health, working with the Children’s Hospital Los Angeles and the Neil Bogart Memorial Fund to find a cure for children’s cancer, and is a board member for Rags to Riches and Youth Inc, both of which support young people.
Dr Katz, a board certified ob-gyn, has been a premier provider for the women of Beverly Hills for over 25 years. As a founding member of the Cedars-Sinai Center of Excellence in Minimally Invasive Gynecology, Dr. Katz is a leader of the hospital community and has served on the OB/GYN Performance Improvement Committee, the physician Peer Review Board for OB/GYN, and the hospital-wide Medical Executive Committee. Dr. Katz enjoys teaching the residents and medical students of UCLA and Cedars-Sinai and is passionate about his charity involvement with HELPS International (an annual medical mission trip to Guatemala), the March of Dimes, Shane’s Inspiration, the Hirshberg Pancreatic Cancer Foundation, and the Jewish Federation. He has received accolades within the community and in the media for his unrivaled care of mothers and babies in the Los Angeles community.
The Emulait App utilizes unique 3D algorithms to capture key nipple measurements, contours and colors to tailor the Emulait nipple to your anatomy for a bottle that is Yours, Truly.
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