About

Emulating the breastfeeding bond through innovation

Emulait has developed the world’s first biomimetic baby bottle, designed to emulate the experience of breastfeeding. Emulait offers empathy backed by science and thoughtful design with the goal of supporting families to transition smoothly between breast and bottle, and empowering them to give their baby the best possible feeding experience. 

Disrupting the baby bottle industry 

Our founder, Shilo Ben Zeev, was inspired to shake up the baby bottle industry after seeing how challenging their family’s feeding journey was. With a background in medtech, he knew the potential of advanced technology and materials to impact health and wellbeing. As with most innovations, Emulait was born into a gap – the gap between breast and bottle. Together with the best and brightest in design, infant feeding and maternal health, they set out to create the world’s first-of-its-kind biomimetic baby bottle. 

We support all babies and their families

Our mission is to support families in providing their babies with the best possible feeding experience. All families - moms and dads, single parents, same-sex parents, stepparents, adoptive parents, nannies, caregivers, extended families and chosen families. We celebrate diversity and believe everyone should feel seen and represented on their unique feeding journey. 

The Women of Emulait

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Name

Clinical Research Coordinator

Yael is passionate about helping and empowering people through innovation.

Yael has managed major projects in the medical device industry.

B.Sc. (Biology), MBA (Technological Management)

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Emily

Senior VP of Marketing

Emily Goldstein

Emily is passionate about helping women succeed in the professional world.

Emily has over 8 years of experience helping brands reach their consumers in the digital space. She has supported multiple Fortune 500 companies to craft their narratives on social media, while also increasing sales through digital campaigns. With the rise of DTC, Emily has helped brands connect directly with their audiences to create a community of brand advocates that help convert sales.

BA (Advertising & Political Science)

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Madison

VP of Business Development and Strategic Relations

Madison Blampied

Madison is passionate about empowering women and giving them the tools to choose the outcome of their feeding journey.

Madison has more than five years of experience in business development. She brings her background in biomedical engineering and communication skills to create impactful relationships for Emulait. Madison is a new mom with a prominent presence on social media.

BS (Biomedical Engineering)

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Alexis

Director of Product & Brand Integrity

Alexis Alban

Alexis is passionate about child and adolescent health, while supporting maternal mental health.

Alexis worked in strategy management for ten years before shifting her focus to supporting people living with chronic illnesses in a range of medical and community settings. This diverse professional experience has enabled Alexis to bring a unique voice to Emulait. She has been a key player in centering the product around lived experience and the importance of representation to consumers. Alexis is a mom of three.

BA (Communications), MA (Clinical Psychology)

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Felicia

VP of Retail & Communications

Felicia Parajeckas

Felicia is passionate about the importance of family and championing their wellbeing.

Felicia is an accomplished marketing executive. Her experience spans global brand building, influencer management, partnerships, social media, digital marketing, public relations, eComm sales, and special events. She also brings in-depth knowledge of the juvenile products industry and luxury brands. Felicia will focus on growing the Emulait community through creative and impactful events for families and health professionals. Felicia and her husband are excited to welcome a baby to the world this summer.

BA (Marketing), MBA (Global Business Leadership)

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Ariel

Dir of Community Management and Executive Assistant to the CEO

Ariel Horn

Ariel is passionate about connecting people and forming communities built on support and positivity.

Ariel is a dedicated self-starter with a strong interest in projects that help better communities. She has worked in project management and copywriting, and has contributed to projects with the Social Security Administration, the Veterans Administration, and various entertainment outlets covering popular young adult and children's media.

BA (Psychology)

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Dawnita

Director of Lactation

Dawnita Wicks

Dawnita is passionate about empowering families to confidently feed and care for their babies, and supporting them through all the overwhelming information that surrounds them.

Dawnita is an IBCLC International Board Certified Lactation Consultant, a Registered Nurse, Public Health Nurse, and Masters-trained Nursing Educator. As a maternal health nurse she has extensive experience with the birthing process and maternal recovery along with newborn care and feeding. She has specialized in working with culturally diverse populations both in her training and clinical practice. Dawnita is also committed to teaching and collaborating with the full range of professionals who support mothers and families. She brings empathy and deep knowledge along with practical experience to her practice and in her role here at Emulait.

RN, MSN, CPHN, IBCLC

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Yael

Clinical Research Coordinator

Yael Silberman

Yael is passionate about helping and empowering people through innovation.

Yael has managed major projects in the medical device industry, supporting them from conception to market with a particular focus on concept development and integrating development, marketing, and regulation. Her experience in clinical study coordination has given her invaluable skills in bridging between clinical and commercial spheres and stakeholders. Yael’s broad skillset is infused with her enthusiasm for Emulait and its potential to contribute to the wellbeing of mothers and babies. Yael is a mother to three young children and wishes she had Emulait in her life when she was struggling with bottle and breastfeeding.

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Bekah

Accountant

Bekah Patterson

Bekah is passionate about helping people make the best choices for their bodies.

Bekah worked in real estate for 24 years before following her heart and embarking on a career in naturopathic medicine. She joined a naturopathic clinic where she played a role in growing and running the practice, and was constantly inspired by the positive changes she was able to help her clients and family members make. She brings this administrative expertise and passion for helping people to her role at Emulait. Bekah has three children of whom she is immensely proud.

Bekah Patterson

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Judith

Chair of Scientific Advisory Board

Judith Shamian

Prof Shamian’s vast executive experience spans the hospital, community and government spheres. She has worked tirelessly to advance global health policy and research at national and international levels; and she has advocated for and advanced nurses' contribution to health across the globe. Prof Shamian is one of the foremost nursing leaders in the international arena today, having held positions as the President of the International Council of Nurses; past President and CEO of VON Canada, the largest home care network in Canada; Executive Director, Office of Nursing Policy at Health Canada; and professorships at the University of Toronto, Case Western University, and Capital University Beijing. She is the recipient of numerous honorary doctorates and awards including Canada’s Most Powerful Women - Top 100 Award; the Golden Jubilee Medal from the Governor General of Canada; and the CNA’s Centennial Award.

RN, PhD, LLD (hon), D. Sci (hon), FAAN, FCNA

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Tamar

Director of Content

Tamar Paluch

Tamar is passionate about inclusion and supporting maternal mental health.

Tamar is an experienced writer and editor, and has worked with academics, not-for-profits and in her own personal creative capacity. Tamar trained as an occupational therapist and worked in disability employment and mental health for ten years. Both her work and university teaching roles have focused on pushing students and health professionals to think beyond the individual, and how to innovate and advocate for systemic change. For her role at Emulait she is excited to bring together her love for words and her passion for enabling health and wellbeing. Tamar has two young daughters, the eldest of whom was the inspiration for Emulait.

B.OT, M. OT

Executive Team

Shilo Ben Zeev

Co-Founder and Chief Design Officer

Bob is passionate about design.

He and his wife Judy founded a global design firm specializing in healthcare innovation and strategy. With 50 years of experience and numerous international design awards he has invented two unique design processes - Censys™, a proprietary research synthesis tool that predictive modeler of consumer behavior and Design Pragmatics™ a patient-centric design methodology. Bob brings to Emulait a focus on innovative design vision grounded in his vast knowledge of products, materials and industrial processes. Bob and Judy, now a doctor, are parents to 5 children, 10 grandchildren and 60 newborn foster babies.

Shilo Ben Zeev

Founder and Chief Executive Officer

Shilo is passionate about living well in the face of health challenges.

As an entrepreneur with Type 1 diabetes, Shilo has placed quality of life, innovation, and user experience at the center of his mission. As a dad to two girls, he observed the challenges his wife faced when breastfeeding and decided there had to be a better way. Emulait was born.

He has fifteen years of experience in the medical device sphere and has driven the inception and development of innovations in diverse fields including diabetes, protein engineering, and gut health. His experience spans the establishment and management of startups from the initial stages including financing, business development and product development, through commercialization.

Bob Worrell

Co-Founder and Chief Design Officer

Bob is passionate about design.

He and his wife Judy founded a global design firm specializing in healthcare innovation and strategy. With 50 years of experience and numerous international design awards he has invented two unique design processes - Censys™, a proprietary research synthesis tool that predictive modeler of consumer behavior and Design Pragmatics™ a patient-centric design methodology. Bob brings to Emulait a focus on innovative design vision grounded in his vast knowledge of products, materials and industrial processes. Bob and Judy, now a doctor, are parents to 5 children, 10 grandchildren and 60 newborn foster babies.

Brian Bailey

Chief Operating Officer

Brian is passionate about helping others succeed in whatever it is they set out to do.

Brian has 12+ years' experience building and working with D2C and B2B brands from the ground up, focusing on operations, business strategy and growth initiatives. He has served as Founder, CEO and COO of various startups in the e-commerce and technology space. He is a dad to two boys.

JD, MBA (Rutgers University)

Ofer Azoulay

Chief Technology Officer

Ofer is passionate about solving problems using technology and accurate data. 

Ofer has over 20 years of software design and business intelligence expertise. He was the founder and CEO of SFW, LLC, a B2B facilities management software that is still used today by companies such as walmart.com. For the past ten years, Ofer served as an Executive Managing Director at Poongsan America and PMC.

Emily Goldstein

Senior VP of Marketing

Emily is passionate about helping women succeed in the professional world.

Emily has over 8 years of experience helping brands reach their consumers in the digital space. She has supported multiple Fortune 500 companies to craft their narratives on social media, while also increasing sales through digital campaigns. With the rise of DTC, Emily has helped brands connect directly with their audiences to create a community of brand advocates that help convert sales.

BA (Advertising & Political Science)

Madison Blampied

VP of Business Development and Strategic Relations

Madison is passionate about empowering women and giving them the tools to choose the outcome of their feeding journey.

Madison has more than five years of experience in business development. She brings her background in biomedical engineering and communication skills to create impactful relationships for Emulait. Madison is a new mom with a prominent presence on social media.

BS (Biomedical Engineering)

Felicia Parajeckas

VP of Retail & Communications

Felicia is passionate about the importance of family and championing their wellbeing.

Felicia is an accomplished marketing executive. Her experience spans global brand building, influencer management, partnerships, social media, digital marketing, public relations, eComm sales, and special events. She also brings in-depth knowledge of the juvenile products industry and luxury brands. Felicia will focus on growing the Emulait community through creative and impactful events for families and health professionals. Felicia and her husband are excited to welcome a baby to the world this summer.

BA (Marketing), MBA (Global Business Leadership)

The Scientific Advisory Board


The development of the Emulait feeding system was guided by our Scientific Advisory Board, and based on current scientific research and best practice around infant feeding. The guiding principle of the board is closing the gap between breast and the next best option. The Scientific Advisory Board comprises preeminent experts in infant feeding and maternal health.

Shilo Ben Zeev

Co-Founder and Chief Design Officer

Bob is passionate about design.

He and his wife Judy founded a global design firm specializing in healthcare innovation and strategy. With 50 years of experience and numerous international design awards he has invented two unique design processes - Censys™, a proprietary research synthesis tool that predictive modeler of consumer behavior and Design Pragmatics™ a patient-centric design methodology. Bob brings to Emulait a focus on innovative design vision grounded in his vast knowledge of products, materials and industrial processes. Bob and Judy, now a doctor, are parents to 5 children, 10 grandchildren and 60 newborn foster babies.

Judith Shamian

RN, PhD, LLD (hon), D. Sci (hon), FAAN, FCNA
Chair of Scientific Advisory Board

Prof Shamian’s vast executive experience spans the hospital, community and government spheres. She has worked tirelessly to advance global health policy and research at national and international levels; and she has advocated for and advanced nurses contribution to health across the globe. Prof Shamian is one of the foremost nursing leaders in the international arena today, having held positions as the President of the International Council of Nurses; past President and CEO of VON Canada, the largest home care network in Canada; Executive Director, Office of Nursing Policy at Health Canada; and professorships at the University of Toronto, Case Western University, and Capital University Beijing. She is the recipient of numerous honorary doctorates and awards including Canada’s Most Powerful Women - Top 100 Award; the Golden Jubilee Medal from the Governor General of Canada; and the CNA’s Centennial Award.

Mike Woolridge

BSc, DPhil
Member of Scientific Advisory Board

Dr Woolridge is an independent researcher and co-Director of the BrightStart Foundation for Mother & Child Health. He ran an outpatient clinic for breastfeeding mothers in Oxford and has been an active researcher for over 40 years, with a particular interest in the basic physiology and mechanics of breastfeeding. He has lectured extensively in university and professional settings, and undertaken studies of significance regarding socioeconomic dimensions of breast feeding, the mechanics of breast and bottle feeding (ultrasound studies), and the quality of breast milk samples. Dr Woolridge is a highly regarded expert on infant feeding, having collaborated on many breastfeeding initiatives to produce policy documents and resources for mothers for major policy organizations including the Royal College of Midwives’ Breastfeeding Working Party and UNICEF-UK’s “Baby Friendly Initiative".

Linda M. Hannah

RNC, MSN/Ed., IBCLC
Member of Scientific Advisory Board

Linda is a prominent maternal health care expert with over four decades of experience supporting mothers and their babies through their early months. She has pioneered unique and innovative models of parent education for childbirth preparation, breastfeeding and baby care, including the renowned Kaiser Permanente’s Great Starts program and the Cedars-Sinai Medical Center of Los Angeles lactation education program and store. She has also founded a number of private enterprises including MommyZone, a one-stop shop for breastfeeding support, and My Nursing Coach – the nation’s first mobile breastfeeding center. She is co-founder of Mahmee, a data-driven maternal and infant care e-platform which aims to connect the maternal health industry with its beneficiaries and prevent gaps in care.

Rae Jean Hemway

MPA, BSN, RNC-NIC
Member of Scientific Advisory Board

Rae Jean is the Director of Nursing at the Department of Pediatrics, New York-Presbyterian Hospital - Weill Cornell Medical Center Komansky Children’s Hospital and the Alexandra Cohen Hospital for Women and Newborns in New York City. Between 2015-2020, she was clinical lead on the design and establishment of the state-of-the-art NICU at Alexandra Cohen Hospital, overseeing all aspects of the facility including move-in and stabilization. Rae Jean is currently pursuing a Doctor of Nursing Practice (DNP) degree from Case Western Reserve University - Francis Payne Bolton School of Nursing. Rae Jean’s interests include quality and patient safety, family engagement and neonatal resuscitation, and supporting infant nutrition. Her research trajectory began in 2009, and she began participating in several IRB-approved research projects, co-authoring manuscripts, and presenting her findings both nationally and internationally. This was a pivotal time in Rae Jean’s nursing career, forming the foundations for her introduction to nursing leadership.

Orit Jacobson

PhD
Member of Scientific Advisory Board

Dr Orit Jacobson is a renowned health care executive with over twenty years in senior leadership positions. She held multiple leadership roles at Israel’s largest HMO, Clalit Health Services, including Vice President of Community and Digital Health, Head of the Tel Aviv health district, and CEO of MOR. Today, Dr. Jacobson serves as the CEO of Or Health Services, a private company providing business and strategic consulting services to companies in the healthcare industry. Amongst her board appointments, spanning technology and healthcare organizations, she currently serves on the board of directors of the Israeli Association for Patient Rights, and Medonna - an association for the promotion of women's health. She has served on various national committees and advisory boards. Dr. Jacobson is a sought-after speaker and consultant.

The Medical Experts


Emulait is endorsed by medical experts who are at the frontline of providing care and guidance to families with newborns.

Shilo Ben Zeev

Co-Founder and Chief Design Officer

Bob is passionate about design.

He and his wife Judy founded a global design firm specializing in healthcare innovation and strategy. With 50 years of experience and numerous international design awards he has invented two unique design processes - Censys™, a proprietary research synthesis tool that predictive modeler of consumer behavior and Design Pragmatics™ a patient-centric design methodology. Bob brings to Emulait a focus on innovative design vision grounded in his vast knowledge of products, materials and industrial processes. Bob and Judy, now a doctor, are parents to 5 children, 10 grandchildren and 60 newborn foster babies.

Steven Abelowitz

MD, FAAP

Dr Abelowitz has been practicing pediatric medicine for over twenty years. After establishing Newport Children’s Medical Group and serving as Medical Director for three years, Dr. Abelowitz founded Coastal Kids, Orange County’s premier pediatric medical group. Dr. Abelowitz is a recognized expert on pediatric healthcare and medicine, primary children’s healthcare, preventative care, nutrition, growth, and development. He has received many accolades within the profession and was nominated multiple times as chair of the pediatric department at Hoag Memorial Hospital Presbyterian. He has served as Area Representative for the American Academy of Pediatrics. He is regularly featured in parenting and family health publications and online.

Peter Waldstein

MD, FAAP

Dr Waldstein has been practicing pediatric medicine for over forty years. He has a thriving medical practice in Los Angeles and is an attending physician at Cedars-Sinai Medical Center and Assistant Clinical Professor at the University of Los Angeles. He is a highly sought-after doctor and renowned for his lifelong commitment to improving the quality of life of young people. He is an untiring advocate for children’s health, working with the Children’s Hospital Los Angeles and the Neil Bogart Memorial Fund to find a cure for children’s cancer, and is a board member for Rags to Riches and Youth Inc, both of which support young people.

Robert Katz

MD, FACOG

Dr Katz, a board certified ob-gyn, has been a premier provider for the women of Beverly Hills for over 25 years. As a founding member of the Cedars-Sinai Center of Excellence in Minimally Invasive Gynecology, Dr. Katz is a leader of the hospital community and has served on the OB/GYN Performance Improvement Committee, the physician Peer Review Board for OB/GYN, and the hospital-wide Medical Executive Committee. Dr. Katz enjoys teaching the residents and medical students of UCLA and Cedars-Sinai and is passionate about his charity involvement with HELPS International (an annual medical mission trip to Guatemala), the March of Dimes, Shane’s Inspiration, the Hirshberg Pancreatic Cancer Foundation, and the Jewish Federation. He has received accolades within the community and in the media for his unrivaled care of mothers and babies in the Los Angeles community.